11.03.09
NBC has chosen GRAMMY nominated artist Matisyahu’s hopeful and uplifting anthem “One Day†as a song used in its “Countdown to Vancouver” Olympic promotional campaign. On November 4, 100 Days from the Opening Ceremony of the Vancouver Winter Games, NBC Universal will premiere the TV spot in the 8pm hour, across all the networks of NBC Universal (NBC, MSNBC, CNBC, USA, The Weather Channel, Bravo, Oxygen, SyFy, Universal Sports, Universal HD, Chiller and Sleuth). Additionally, on the morning of Wednesday, November 4th, NBCOlympics.com, NBC’s official Olympic site, will debut the commercial and it will live on the site for the duration of the “Countdown to Vancouver.”
The one-minute spot features Vancouver Olympic hopefuls Apolo Ohno (short track speed skating), Lindsey Vonn (alpine skiing), Shaun White (snowboarding), Gretchen Bleiler (snowboarding) and Tanith Belbin & Ben Agosto (figure skating).
Since his very first album, Matisyahu has had a reputation as an artist who transcends boundaries - musical, religious and ethnic – and encourages a united world view through his music.
“One Day†is the lead single from Matisyahu’s latest LP, Light (Epic Records), which debuted inside the Billboard top 20. The song itself has sold over 100,000 digital downloads and is a top-20 hit at Alternative radio.
The track has over 4.4 million total plays on YouTube and MySpace and can be viewed here. Daily plays on YouTube have doubled since the album release.
Matisyahu continues to excel at bringing his music and his message directly to his fans via the latest technology. He has over 250,000 new followers on Twitter since the album release, taking him to over 1 million total followers. He’s in the top 25 musicians on Twitter and in the top 200 overall users.
On Thursday, November 5th, Last Call with Carson Daly will air a live performance of “One Day†from Matisyahu’s October concert at the Anaheim, CA House of Blues. Last Call with Carson Daly airs on NBC at 1:35am EST/PST.